THE IMPORTANCE OF DRAWING IN THE GRAPHIC DESIGN PROCESS; A STUDY FROM THE PERSPECTIVE OF DESIGNERS

Abstract

There has been a debate about the role of drawing by visual designers who use drawing to create creative and innovative tasks. Drawing is a tool which helps visual artists to achieve creative output. The study is qualitative in nature and is based on interviews with designers, the observation of drawing practices and the analysis of designer’s drawings. The study has been conducted with purpose to explore methods in which drawing is employed. Designers from Islamabad city were interviewed to analyze how they use and employ drawing to come up with solutions, and if drawing throughout the analysis and development of design solutions are important. Drawing was found to be used for nurturing creative behavior and for various modes of communication by members of the creative team. In this study drawing has been observed to be a mean for creative interchange in group sessions also designers agree that drawing helps them to stimulate ideas for creative process. The study is also based on representative model for the graphic design process.