Application of Theory of Planned Behavior for Understanding Entrepreneurship Intention among Female University Students in Pakistan

Abstract

Promoting entrepreneurship among female can improve the socioeconomic position of the female in the country. The current study was focused on understanding the relationship between the components of theory of Planned Behavior (TBP) and entrepreneurship intentions among the female students in the universities of Pakistan. Survey based on previously developed measure is used for data collection. The data is collected from 15 selected universities in Pakistan from female students enrolled at various degree programs in different disciplines (n=180). Findings of the study indicate that female student’s attitude towards entrepreneurship and perceived social norms are having positive and significant effects on female entrepreneurship intentions